Your privacy

Privacy Policy

1. General information  

1.1 This policy applies to:

- People who contact us, including people who submit contact details when requesting our reports (i.e. Krakow IT Market Report)
- People who submit data for the Krakow IT Market Map
- People who use online payment service in connection with printed versions of the Krakow IT Market Report  
- Our customers and vendors  Visitors of our website

2. Personal Data controller

2.1 The controller of your personal data will be MOTIFE Sp. z o.o. with its registered office in Kraków (hereinafter: we or MOTIFE). You can contact us as follows:

(a) by letter to the following address: al. 3 Maja 9, 30-062 Kraków, Poland,
(b) by e-mail: gdpr@motife.com
(c) by phone: +48 12 311 03 93.

3. Purposes of processing  

3.1 We will process your personal data in order to:

(a) People who contact us:
- Establish cooperation with you, i.e., help you recruit employees, set up a company on the Polish market, advise you on running your business in the area of finance, IT, HR, administration.  
- Provide information about MOTIFE's products or services and sending other commercial information, including information about projects and events offered by MOTIFE and our reports.

(b) People who submit data for the Krakow IT Market Map:  
- Carry out MOTIFE's consulting activities in the IT field, as well as conducting business and management activities

(c) People who use online payment service in connection with printed version of the Krakow IT Market Report:  
- Facilitate and complete your payment transaction securely and efficiently
- Fulfil tax obligations

(d) Our customers and vendors:
- Perform a contract with you
- Fulfil tax obligations

(e) Visitors of our website:

- Enable basic functionality of the website  

- Track user interaction using Google Analytics

Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.

Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address which could be used to personally identify you, but Google do not grant us access to this.  

GA makes use of cookies, details of which can be found on Google’s developer guides. Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website. Learn more about Google Analytics.

- Improve customer experience of our website using Google Tag Manager  

We are constantly trying to improve the customer experience on our website by providing visitors with more personalized and targeted campaigns and offerings. To do so, we use Google Tag Manager (GTM).

GTM is a little snippet of code that helps us track user behavior across our sites and then pushes the data to our Google Analytics account. Then, all the data is perfectly organized and ready for us to assess and review for potential site improvements and remarketing campaigns.

Learn more about Google Tag Manager.

4. Personal data and legal basis of processing

4.1 When you contact us (via the contact form, survey or by using any of our other contact details), you provide us with your personal data, including the data contained in your correspondence.

We process the following personal data:

(a) People who contact us: email address, name and surname, telephone number, job title, company name and information what are your interest ( i.e. Recruitment services, Hub setup, Research or Looking for a job)  

The provision of the data is voluntary, but necessary to establish contact with us.  We obtain your personal data directly from you.  

The legal basis for such processing of your personal data that you provide yourself when contacting us is Article 6.1.a of GDPR (the data subject has given consent to the processing of his or her personal data for one or more specific purposes) or Article 6.1.f of GDPR (processing is necessary for the purposes of legitimate interests pursued by the controller or by a third party). Such legitimate interest is the desire to contact persons interested in our services.  

(b) People who submit data for the Krakow IT Market Map: email address of the data provider, company name, industry, total number of employees in Krakow, number of IT employees at in Krakow, technologies used, percentage of women among IT employees, website name, country of origin, date of establishment, address, company Tax Identification Number (NIP), National Court Register (KRS) number.

The provision of the data is voluntary. The legal basis for such processing of your personal data that you provide yourself when contacting us is Article 6.1.a of GDPR (the data subject has given consent to the processing of his or her personal data for one or more specific purposes).

We obtain your data directly from you or from publicly available source (for instance your company’s website).

By submitting data to the MOTIFE website via the Krakow IT Market Map survey form or equivalent such as email, users ("Data Submitters") hereby:
Consent to Data Use: Explicitly acknowledge and consent that the submitted data may be utilized by MOTIFE at its discretion.
Usage by MOTIFE: Acknowledge that MOTIFE reserves the right to employ the submitted data for both its commercial and non-commercial endeavors without any obligation to provide compensation or fees to the Data Submitters.
Public Availability Under Specific License: Understand and accept that the submitted data will be made accessible to the public in accordance with the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
License Adherence: All third parties wishing to make use of the data must strictly adhere to the conditions stipulated by the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License, which are as follows:
- Attribution: Ensure proper credit is given, supply a link to the said license, and clearly note if any modifications were made to the original data. Such acknowledgment must be rendered in a judicious manner, devoid of any insinuations of endorsement by the licensor.
- Non-Commercial Stipulation: The data is to be used strictly for non-commercial purposes and shall not be exploited for monetary gains.
- Prohibition on Derivative Works: Parties are prohibited from making alterations, remixing, or building upon the original data and then distributing the altered material.
- Avoidance of Further Restrictions: Users must refrain from instating any additional legal or technological constraints that might contravene the liberties granted by the license.

(c) People who use online payment service in connection with printed version of the Krakow IT Market Report:  email address, name and surname, company name, telephone number, correspondence address, company address, company Tax Identification Number (NIP), or National Court Register (KRS) number, payment card details, card expiry date, CVC code, date/time/amount of the transaction.

The provision of this data is voluntary, but necessary to carry out the payment process. Data regarding the payment process is provided to us by Stripe Payments Europe, Limited, the provider of online payment processing services and an online platform for managing them.

If you choose to pay for our product using an online payment system, the supplier of the online payment processing services will share your data with us. This is done to enable us to efficiently manage such payments through an integrated platform. Our intention behind this data sharing is to enhance billing control and facilitate communication with you in this context. The legal basis of such processing is Article 6, section 1, letter f) of the GDPR, as the data processing is necessary for purposes arising from legitimate interests pursued by us or a third party and Article 6 section 1 letter c) GDPR (processing is necessary to fulfil the legal obligation of the controller).

(d) Our customers and vendors: e-mail address, telephone number, first and last name, position, company name, company address, company Tax Identification Number (NIP), or National Court Register (KRS) number.

The provision of this data is voluntary, but necessary to maintain business relation with us. We obtain your personal data directly from you.  

The legal basis for the processing of your data is, therefore, Article 6 section 1 letter b) GDPR (processing is necessary for the performance of the contract with the party to which are related the data, or to take action at the request of that party before concluding the agreement), Article 6 section 1 letter c) GDPR (processing is necessary to fulfil the legal obligation of the controller).

(e) Visitors of our website: device IP address, device screen resolution, device type (unique device identifiers), operating system and browser type, geographic location (country only), preferred language (device interface language), mouse events (movements, location and clicks),referring URL and domain, pages visited, server date and time, location of the terminal device from which the user connects to the service, UTM tags,  determining from which network location the user arrived, online identifiers, including cookie IDs, web protocol addresses and device identifiers.

The legal basis of such processing is Article 6, section 1, letter f) of the GDPR, as the data processing is necessary for purposes arising from legitimate interests pursued by us or a third party. The legitimate interest in this case is to ensure proper functioning of the website and make data-driven improvements.

We offer certain site features, services, applications, and tools that are available only using the following tracking technologies. You are always free to block, delete, or disable these technologies if your browser, installed application, or device so permits. However, if you  decline cookies or other similar technologies, you may not be able to take advantage of certain site features, services, applications, or tools.

Generally, these technologies allow our sites, services, applications, and tools to store relevant information in your browser or device and later read that information to identify you to our servers or internal systems. Where applicable, we protect our cookies and other similar technologies to help ensure that only we and/or our authorized service providers can interpret them by assigning them a unique identifier that is designed for interpretation only by us.

4.2 The content of your correspondence may be archived, and we are unable to determine when it will be deleted. You have the right to request the history of any correspondence you have had with us (if it has been archived), as well as to request to have its deleted, unless archiving it is justified on the grounds of our overriding interests. The legal basis for processing your personal data after contacting us is also our legitimate interest in archiving correspondence for the purpose of ensuring that we can prove certain facts in the future. We may therefore process your personal data for the purpose of investigating and defending against claims on the basis of Article 6.1.f of GDPR (processing is necessary for the purposes of legitimate interests pursued by the controller or by a third party).

4.3 In accordance with applicable law, we may use the information you provide for direct marketing purposes through the use of electronic means of communications (sending targeted advertisements to you via social media platforms or third-party websites). We may therefore target advertising to you through communication channels such as: Facebook, LinkedIn, Google Ads and email. In that case, the processing of your data is necessary for purposes deriving from the legitimate interests pursued by the controller or by a third party (Art. 6.1.f of GDPR). The legitimate interest includes direct marketing and advertising of MOTIFE's own services.

Please refer to the relevant external social media pages below for details on sending personalised advertising:  
- Facebook: https://www.facebook.com/privacy/explanation
- Google: https://policies.google.com/
- LinkedIn: https://www.linkedin.com/legal/privacy-policy

5. Data collected from third parties

5.1 Where we have obtained your data from a third-party database provider, we will first ascertain whether the third party has collected the data for direct marketing purposes and with your consent.

6. Storage period of personal data

6.1 We keep your personal data:

(a) People who contact us - for a maximum of 2 years after your last contact.  

Should you choose to contact us using the contact form on our Contact us page or download gated content from our website, your information will be stored in our backend and collated into an email and sent to us over the Simple Mail Transfer Protocol (SMTP).

The information contained in the email will automatically be transferred onwards to our Hubspot CRM system. From there, the data will be attached to any existing account with a similar email or else be created as a new contact.

(b) People who submit data for the Krakow IT Market Map until you request their deletion or processing limitation, unless their longer storage and processing are required by law.  

(c) People who use online payment service in connection with printed version of the Krakow IT Market Report - for a maximum of 5 years from the end of accounting year when you made the transaction. This obligation to the storage of billing information results from the Tax Law.

(d) Our customers and vendors - for a maximum of 3 years from the end (performance) of the contract.

(e) Visitors of our website - until you request their deletion or processing limitation, unless their longer storage and processing are required by law.

7. Third party data processors and data transfer  

7.1 External service providers who are involved in the processing of your personal data are:  

(a) hosting service providers who store data on servers,
(b) the provider of the mailing system in which your data is stored.  
(c) service providers for data collection, storage, and processing
(d) the provider of the booking keeping system, which support our accounting service providers
(e) the provider of accounting and bookkeeping services  
(f) payment service providers

Due to the location of these entities’ servers, this data may be transmitted, stored and processed in third countries (outside the European Economic Area) where GDPR does not apply. These entities, however, guarantee an adequate level of data protection.

Please find below a list of  third parties that process your personal data on our behalf together with  links to their privacy policies:  
- Google (Privacy Policy)
- Microsoft Office 365 (Privacy Statement)
- Hubspot (Privacy Policy)
- Stripe (Privacy Policy)
- Airtable (Privacy Policy)
- Saldeo Smart (Privacy Policy)
- Mailchimp (
Privacy Policy)
- Zapier (
Privacy Policy)
- Webflow
(Privacy Policy)  
- Hotjar
(Privacy Policy)

7.2 We use software to support the sale of our services provided by such entities as: HubSpot, Inc and HubSpot Ireland Ltd. Your personal data processed there may be transferred to third countries. However, this always takes place on the basis of the legal instruments provided for in the GDPR, which guarantee adequate protection of your rights and freedoms.

7.3 In order to target you with advertisements, your data may also be shared with such entities as: Facebook Inc., Google LLC and Google Ireland Limited as well as LinkedIn Ireland Unlimited Company and LinkedIn Corporation. Your personal data processed there may be transferred outside the European Economic Area. However, this always takes place on the basis of the legal instruments provided for in the GDPR, which guarantee adequate protection of your rights and freedoms.

For details on how advertising is directed to you, please visit the relevant external websites of the above-mentioned entities at the addresses indicated below:  

- Meta (Facebook/Instagram):
https://pl-pl.facebook.com/legal/terms
https://pl-pl.facebook.com/business/gdpr
https://www.facebook.com/about/ads

- Google:
https://support.google.com/google-ads/answer/9028179?hl=pl  

- LinkedIn:
https://www.linkedin.com/legal/ads-policy

8. Your rights related to data processing  

8.1 You are entitled to the following rights in relation to the processing of your personal data:

(a) the right to access your personal data,
(b) the right to demand rectifying your personal data,
(c) the right to have your personal data deleted,
(d) the right to demand restricting processing of your personal data,
(e) the right to object to the processing of your data on grounds of your particular situation - in cases where we process your data on the basis of our legitimate interests,  
(f) the right to portability of your personal data, i.e., the right to receive your personal data from us, in a structured, commonly used and machine-readable computer format. You may transfer the data to another controller or request that we transfer your data to another controller. However, we will only do this if such provision is  technically possible. You only have the right to data portability in respect of personal data that we process on the basis of your consent.  

8.2 To exercise the above rights, please contact us (contact details at section 1 above).

8.3 The right to object. To the extent that we process your data on the basis of our legitimate interest - you have the right to object to the processing on the basis of your particular situation.

8.4 The right to file complaints to the supervisory authority. You also have the right to lodge a complaint with the supervisory authority dealing with the protection of personal data, i.e., the President of the Office for Personal Data Protection.

9. Automated and profiled processing  

9.1 We do not process your data by automated means, and we do not carry out profiling within the meaning adopted by the GDPR.

10. Website cookies

10.1 We treat information collected by cookies and other technologies as non‑personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.

11. Privacy Questions

11.1 If you have any questions or concerns about the Privacy Policy or data processing or if you would like to make a complaint about a possible breach of local privacy laws, please contact us (see Section 2)

11.2 When a privacy question or access/download request is received we have a dedicated team which triages the contacts and seeks to address the specific concern or query which you are seeking to raise. Where your issue may be more substantive in nature, more information may be sought from you.

Last update: 08 August 2023